August Newsletter: SOIL Launches New Marketing Campaign as Emergency Measures are Lifted

Dear Friend,

We hope you and your family are staying healthy as we continue to navigate these uncertain times. This month, we are happy to share some positive progress from SOIL’s EkoLakay team on the ground in Cap-Haitien. We have fully resumed operations after the emergency freeze on non-essential activities that was in place most of the spring and into summer. We have confidence in the safety changes we have put in place to address future operational risks associated with COVID-19, so that we can continue to provide our essential EkoLakay household sanitation services to existing and new families in the communities we serve.

COVID-19 Updates

SOIL is continuing to provide emergency response activities in Cap-Haitien to support the local authorities’ response to COVID-19. We are currently servicing four SOIL public toilets in Cap-Haitien market areas as part of a collaboration with the mayor, as well two additional toilets at the HHA hospital’s COVID-19 area in Quartier Morin. As of early August, Haiti has over 7,500 confirmed cases of COVID-19, and a national positivity rate of 40% (those that have been tested for the virus), however the reported death rate has remained below 200.

New Marketing, New Growth

SOIL is thrilled to resume our marketing campaign in Cap-Haitien to continue to expand our household toilets and provide desperately needed sanitation and waste treatment service to more beneficiaries. The pandemic has been particularly challenging for communities in Haiti where access to hygienic and safe sanitation solutions is already difficult, further compounded with the need to reduce the spread of the virus.

According to SOIL’s Sales and Marketing Senior Manager, Viviane Thomas, the new marketing campaign has been very successful so far in helping to raise awareness of SOIL’s household toilet service in Cap-Haitien. New household toilet installations began again in July, and since that time nearly 100 new households have been added to the service, ensuring safe, in-home sanitation at a time when the ability to remain at home can make all the difference in protecting your community! While Viviane and her team are increasing awareness about SOIL’s EkoLakay service, they’re also prioritizing community health and safety with hygiene broadcasts on the popular radio stations in Cap-Haitien that challenge people to continue with safety measures to protect themselves and others from the spread of COVID-19.

We are proud of our team’s courage and persistence as they work on the front lines of the global public health crisis and so grateful for all of the ways in which the broader SOIL community has kept this work afloat. We understand and appreciate that this pandemic has challenged everyone in deeply personal and complex ways, making your kind words of support and generous donations all the more meaningful to all of us at SOIL. Thank you for keeping hope and compassion alive!

With love from Haiti,

The SOIL team

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